Marketing woordenboek (108 woorden)
Van offline marketing naar online marketing: een verschuiving die de laatste jaren steeds groter werd. Sommige termen zijn zowel op de traditionele marketing als op internet marketing van toepassing.
- Actiemarketing
- Advertorial
- After sales
- AIDA
- B2B
- B2C
- Belevingsmarketing
- Bereik
- Branding
- BtoB
- BtoC
- Business to Business
- Business to Consumer
- Buzzmarketing
- CEO
- Chief Executive Officer
- Click-through ratio
- Co-branding
- Conversie ratio
- Corporate identiteit
- Corporate identity
- Cost-per-consumer
- CPA
- CPC
- CPL
- CPM
- CPO
- CPS
- CRM
- CRM Systeem
- CTR
- Database marketing
- De-marketing
- Digitale marketing
- Digitale media
- Direct marketing
- Drop-out
- E-business
- E-commerce
- E-mail marketing
- E-mail spam
- Editorial
- Elevator pitch
- Etnomarketing
- Free publicity
- Gesponsorde koppeling
- Guerilla marketing
- Hubs
- Incentivized traffic
- Interactieve marketing
- Interactive Advertising Bureau
- Interactive Professionals Associatie Nederland
- Internet marketing
- Internetmarketing
- Interstitial
- IPAN
- Joint promotion
- Lead
- Long copy
- Marketing3
- Nationale Search Engine monitor
- No cure no pay
- Nulmeting
- Online marketing
- Opt-in
- Opt-out
- Pageview
- Paid inclusion
- Paid link
- Paid listings
- Paid placement
- Paid submission
- Partnership marketing
- Pay Off
- Permission marketing
- PPC
- Return on Advertising Spend ratio
- Return on investment
- ROAS
- ROI
- RON
- ROS
- Scarcity element
- SEA
- Search engine advertising
- Search engine marketing
- Search Engine Marketing Award tip!
- Search Engine Marketing Professional Organization
- Search Engine monitor
- Search Marketing
- Search Marketing Association
- SEM
- SEMPO
- Short copy
- SMA
- SMA-UK
- Speld in Hooiberg
- Sponsored links
- Sticky sites
- Testimonials
- Trustvertising
- Unique Value Proposition (UVP)
- Virale marketing
- Webmarketing
- Word-of-mouth marketing
- Zoekmachine marketing tip!
- Zoekmachine Marketing Award
- Zoekmachinemarketing