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06 Jun '07 - + 0 - 0 Overzicht: Google Overnames


Met de laatste weken maar liefst 3 overnames door Google in slechts 4 weken tijd (van Feedburner, Panoramio en Green Border Technologies) lijkt Google een enorme overname woede te ontwikkelen. Tijd voor een historisch overzichtje van de Google overnames!


Het volgende lijstje biedt niet alleen inzicht in de strategie van Google. Het geeft een mooi inzicht in hoe Google ontwikkelde van puur een zoekmachine naar een marketing organisatie.

Veel overnames zijn nog steeds gelieerd aan zoekdiensten zoals de eerste overname, van Deja.com, waarmee Google Usenet Groups kon doorzoeken tot Feedburner voor Google Reader RSS diensten en Keyhole voor Google Earth.


Het lijstje:


2001/02/12 - Google Acquires Usenet Discussion Service and Significant Assets from Deja.com
http://www.google.com/press/pressrel/pressrelease48.html
- Google Groups

2001/09/20 - Google Acquires Technology Assets of Outride Inc.
http://www.google.com/press/pressrel/outride.html
- Online Information Retrieval Technologies

2003/02/00 - Google Acquires Pyra Labs
- Blogger

2003/04/00 - Google Acquires Neotonic Software
- Technology for Email Customer Support (CRM)

2003/04/23 - Google Acquires Applied Semantics
http://www.google.com/press/pressrel/applied.html
- Advertising Technology

2003-09-30 - Google Acquires Kaltix Corp
http://www.google.com/press/pressrel/kaltix.html
- Personalized and Context Sensitive Search Engine Technology

2003/10/07 - Google Acquires Genius Labs
- Blogging

2004/05/10 - Google Acquires Ignite Logic
- Web Templates for Law Firms and Small Businesses

2004/06/23 - Google Acquires 2.6% Stake in Baidu.com
2006/06/24 - Google Sells 2.6% Stake in Baidu.com
- Chinese Language Search Engine

2004/07/13 - Google Acquires Picasa
http://www.google.com/press/pressrel/picasa.html
- Digital Photo Management

2004/10/27 - Google Acquires Keyhole Corp
http://www.google.com/press/pressrel/keyhole.html
- Digital Mapping (Google Earth)

2004/10/00 - Google Acquires Where 2 Technologies
- Digital Mapping (Google Maps)

2004/12/00 - Google Acquires ZipDash
- Maps and Traffic for Mobile Devices

2005/01/00 - Google Acquires 2Web Technologies
- Google Spreadsheets

2005/03/28 - Google Acquires Urchin Software
- Web Analytics Software

2005/05/12 - Google Acquires Dodgeball
- Mobile Social Networking

2005/07/00 - Google Acquires Reqwireless Inc
- Java ME Browser

2005/07/07 - Google Acquires Current Communications Group
- Broadband Internet (BPL - Broadband over Power Line)

2005/08/17 - Google Acquires Android
- Software for Mobile Phones (Operating Systems for Cell Phones?)

2005/09/15 - Google Acquires Transformic Inc
- Search Engines for the Deep Web

2005/11/00 - Google Acquires Skia
- Graphics Software Engineering

2005/11/17 - Google Acquires Akwan Information Technologies
- Latin American Operations Center (Brazil, Mexico, Latin America)

2005/12/20 - Google Acquires 5.0% Stake in AOL

2006/01/17 - Google Acquires dMarc Broadcasting
http://www.google.com/intl/en/press/pressrel/dmarc.html
- Digital Solutions for Radio Broadcasting Industry

2006/02/14 - Google Acquires Measure Map
- Web Analytics for Blogs

2006/03/09 - Google Acquires Upstartle (Writely)
- Web Based Collaborative Document Editor (Online Word Processing)

2006/03/14 - Google Acquires @Last Software
- SketchUp 3D Modeling

2006/04/09 - Google Acquires Orion
- Referential Search Engine

2006/08/15 - Google Acquires Neven Vision
http://googleblog.blogspot.com/2006/08/better-way-to-organize-photos.html
- Automatic Information Extraction from Photos

2006/10/31 - Google Acquires Jotspot Inc
- Wiki Technology for Collaborative Websites

2006/11/13 - Google Acquires YouTube Inc
http://www.google.com/intl/en/press/pressrel/youtube.html
- Consumer Media Company (Watch and Share Videos)

2006/12/00 - Google Acquires Endoxon
- Geo Mapping Software

2007/01/00 - Google Acquires Xunlei (Partial Acquisition)
- File Sharing Website

2007/03/00 - Google Acquires Adscape Media
- In-Game Advertising for Video Games

2007/03/16 - Google Acquires Gapminder's Trendalyzer Software
http://googleblog.blogspot.com/2007/03/world-in-motion.html
- Presentation Software

2007/04/13 - Google Acquires Doubleclick
http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html
- Advertising Technology Platform

2007/04/17 - Google Acquires Tonic Systems
http://googleblog.blogspot.com/2007/04/were-expecting.html
- Presentation Creation and Document Conversion Technology

2007/04/19 - Google Acquires Marratech
http://googleblog.blogspot.com/2007/04/collaborating-with-marratech.html
- Video Conferencing Software

2007/05/11 - Google Acquires Green Border Technologies
- Secure Connections for Web Browsing and Email

2007/05/30 - Google Acquires Panoramio
http://googleblog.blogspot.com/2007/05/pictures-worth-thousand-clicks.html
- Community Photos Website (Works with Google Earth)

2007/06/01 - Google Acquires Feedburner
http://googleblog.blogspot.com/2007/06/adding-more-flare.html
- Feed Distribution and Management Tools


2007/06/06 - Google Acquires PeakStream
http://biz.yahoo.com/seekingalpha/070606/37497_id.html?.v=1
- Server park beheers tool

2007/06/06 - Google Acquires Zenter
- Presentations Software

2007/07/02 - Google Acquires GrandCentral Communications
- VOIP Phone Aggregation


Uit dit lijstje blijkt verder ook een significante toename in het aantal overnames. In de eerste helft van 2007 zouden er net zoveel overnames als geheel vorig jaar zijn geweest. Ik ben benieuwd hoe zich dat in de tweede helft van 2007 verder gaat ontwikkelen.


Iemand suggesties en/of aanvullingen?!

Of wie denk je dat Google binnenkort over gaat nemen!? Yahoo? Salesforce?


(Met dank aan pageoneresults op www.webmasterworld.com/goog/3356780.htm )

> Zie ook Google Milestones
> Zie ook The Rise of Google
> Zie ook Google geschiedenis pagina

[update 7-6-2007: peakstream toegevoegd ]
[update 2-7-2007: peakstream GrandCentral ]




2 Googley reacties!:

De volgende overname is alweer geweest…
http://battellemedia.com/archives/003696..

Eduard Blacquière () (link) - 06 Juni '07 - 14:07

hey Eduard, is toegevoegd ;-)

Jeroen van de Wiel - 07 Juni '07 - 09:45


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